Giordana Cycling Apparel

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Giorgio Andretta created a cycle clothing company in 1971 but only adopted the Giordana name in 1979 after his daughter. The now unmistakable Giordana logo (much like Castelli's Scorpion) was introduced a year later and is based on Sagittarius, the month of Giordana's birth month, to allow the brand to be easily identified on cycling clothing and team apparel.

One of my favourite and timeless jersey designs to come out of Giordana is that of the Motorola cycling team jersey and Giordana provided the team clothing exclusively from 1991 to 1996.

Like MOA, Giordana provide a 'white label' service to many other clothing manufacturers including Nike when they were sponsoring the Tour de France leaders jerseys.

If you wish to learn more about the Giordana brand's history, they have an excellent history section of their website dedicated to an in-deoth history of the brand which is well worth a look at.

Chevrolet/L.A. Sheriff Jersey
A colourful jersey from the the early 1990`s when Malcom Elliott was regularly winning races on the US domestic pro circuit.

Linda McCartney Giordana Jersey
The kit that the team wore to great effect in the 2000 edition of the Giro D`Italia.

Motorola Team Jersey
The design of this red, white and blue Motorola team jersey has always been a favourite.

Tour of Qatar Yellow Jersey
Yellow leaders jersey by Giordana from the early season Tour of Qatar. Heinrich Haussler (Garmin/Cervelo) wore the jersey in the race.

Vini Fantini 2013 Pro Team Jersey
A great looking kit that stands out in the modern day peloton, some exciting riders, an invite to the Giro D`Italia, what could possibly go wrong?

Website: Giordana